M01in the two quarters post-launch
+2.3×
Inbound qualified leads
Case · Nir Solar
Rebrand · 2023
A rebrand that lets a serious operator look like one.
Nir Solar is the kind of business whose technical execution had outgrown its presentation by several years — a serious operator wearing the visual identity of a much smaller company.
fig. 01 — nir solar · rebrand · 2023
01
The brief
Context, constraint, and the part that mattered.
The brief was a full rebrand, end-to-end, from the wordmark down to the field-team van livery. We treated the engagement as a single system: every artifact pulls from the same primitives, and the system was sized so that the in-house team can extend it without our involvement. The rebrand has materially shifted the inbound pipeline — qualified leads more than doubled in the two quarters after launch — and the brand finally reads at the level the underlying business has been operating at for years.
02
Approach
What we did, in the order we did it.
- 01
One system, many surfaces
Web, print, vehicle livery, and field documentation all draw from the same primitives. The team can ship a new artifact in an afternoon without escalating to us.
- 02
Quietly serious
The visual language refuses the optimistic-renewable visual shortcuts and reads as quietly serious — which is what the underlying business is.
03
Selected artifacts
A small spread from the engagement.
fig. 02 — artifact 1
fig. 03 — artifact 2
fig. 04 — artifact 3
fig. 05 — artifact 4
fig. 06 — artifact 5
fig. 07 — artifact 6
fig. 08 — artifact 7
fig. 09 — artifact 8
fig. 10 — artifact 9
fig. 11 — artifact 10
fig. 12 — artifact 11
fig. 13 — artifact 12
fig. 14 — artifact 13
fig. 15 — artifact 14
fig. 16 — artifact 15
fig. 17 — artifact 16
fig. 18 — artifact 17
fig. 19 — artifact 18
fig. 20 — artifact 19
fig. 21 — artifact 20
fig. 22 — artifact 21
fig. 23 — artifact 22
fig. 24 — artifact 23
fig. 25 — artifact 24
fig. 26 — artifact 25
fig. 27 — artifact 26
fig. 28 — artifact 27
04
Outcome
The numbers we agreed to ship against.
M02across web, print, and field operations
1
System
M03delivered as production-ready files
27
Brand artifacts
Have a project that looks like this?
Send a short brief — we'll reply with concrete next steps. New engagements are limited each quarter.