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Field notes

What we're learning, shipping, and getting wrong.

Notes from active engagements. AI in production, engineering practice, the occasional industry dispatch. Nothing about content marketing. Nothing about productivity hacks.

Filter by pillarAllAI in productionPracticeIndustry
01AI in production9 min

Why most AI pilots never reach production

What separates a demo from a system you can run: ownership, evaluation, and scope before the first prompt — not after the first regression.

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02Practice7 min

How we scope a ten-week AI engagement

The three artifacts we lock in week one — and what we can honestly promise by week ten. A working note from a dozen production engagements.

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03AI in production8 min

Choosing a vector store in 2026

When Postgres and pgvector are enough — and when you should plan for something else. A working note on the most over-discussed choice in retrieval.

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04Industry8 min

The art of branding, when the brand has to be operated

A brand is not what the agency ships. A brand is what survives the second year of being operated by the team that inherited it.

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