A premium dating platform, built end-to-end and running in production.

The brief was not a landing page and not an MVP, but a real international service (English) that could take a first-time visitor all the way to a paid subscription and a running conversation, on its own domain, from day one. We took the whole engagement: product design, brand, frontend, backend, integrations, deploy, and post-launch operation. The first week was scope — a written product spec, the state machine for the user journey (arrive → sign up → build profile → discover → match → message → subscribe), the integration shortlist, and the trade-offs we asked the founders to make before we wrote production code. From there we ran a six-month build with weekly demos on real branches and merges to main from week two. Onboarding was designed as a funnel with metrics on every screen, not a form. Billing, entitlements, and partner payouts were built against Stripe with the same rigor we use on marketplaces. AI generation entered production, not the pitch deck: promo videos, ad creatives, dynamic banners and avatars, all running in campaigns and on-site. By launch, the client's team was operating the platform themselves through the admin and CMS we shipped, while we continued to run monitoring, updates, and paid acquisition.