M01extended across the full campaign
1
Visual system
Case · Afikim Klearbar
Campaign · 2023
A campaign system designed to be operated, not curated.
The brief was the visual system for a multi-channel campaign whose execution needed to feel coherent across surfaces the studio would never personally touch.
fig. 01 — afikim klearbar · campaign · 2023
01
The brief
Context, constraint, and the part that mattered.
We delivered a small but rigorous system — a single typographic voice, a controlled palette, and a layout grammar simple enough that the in-house team could extend it across the campaign's full surface area without supervision.
02
Approach
What we did, in the order we did it.
- 01
Designed to be extended
Every primitive is sized so the in-house team can apply it to a new artifact without ambiguity. The system contains no deliberate one-off decisions.
03
Selected artifacts
A small spread from the engagement.
fig. 02 — artifact 1
04
Outcome
The numbers we agreed to ship against.
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